With a small team at Paper Moose I designed a giant 10 cent coin sculpture for the City of Sydney for a new recycling scheme.
At 3.8 metres tall, and constructed from more than a thousand recycled bottles and 300kg of laser cut steel, the coin sculpture was installed in front of Customs House at Circular Quay, June/July 2014.
It was built to help promote a new 'cash for containers' scheme that would see 10c from every bottle being returned to the user when recycled. Such a scheme would reduce bottle litter significantly in NSW.
"Our goal was to convey a message about recycling in a bold and elegant way," says the project's head Designer, Joshua Flowers. "Having decided on the coin motif, we experimented with scale and materials and found that at a striking four metres tall, we were able to discern the bottles as pixels. By laser cutting the structure out of steel, we achieved a beautifully minimalist frame with an incredible level of accuracy and structural integrity."
Create Design Awards, Oct 2015, Project of the year (Coin sculpture), Winner
B&T, Feb 2015 - 30 Under 30 Advertising Award, Finalist
© Joshua Flowers, 2015